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Digital Marketing Specialist

Company: 24G
Location: Troy
Posted on: March 17, 2020

Job Description:

24G Marketing Services, part of the 24G Agency based outside of Detroit, is seeking an experienced and energetic PPC/Digital Advertising Analyst who is self-motivated and has a passion for marketing, advertising, data and campaign management. This role will expose you to Amazon Advertising. As Amazon continuously enhances their advertising platform, you will learn the levers that drive Amazon sales growth while helping ensure our team is up to speed on all the latest updates. You will be responsible for day-to-day creation, oversight and management of Pay Per Click (PPC) advertisements as well as campaign performance reporting. You will work directly with multiple clients to manage and optimize their marketing budgets driving traffic, conversion, and sales.
If you have experience managing campaigns and projects that deliver and surpass company business goals & expectations, let's talk!
What You'll Do (Hands-On Training Provided)

  • Manage aspects of Pay Per Click Amazon Marketing Services (AMS) campaigns for multiple brands.
  • Campaign Keyword Analysis, including complete negative keyword selection and implementation into campaigns.
  • Ongoing ad copy analysis and A/B Testing.
  • Choose the bid prices based on market competition and strategic bid management to optimize our budget and reduce unnecessary costs.
  • Advanced tracking leveraging AMS reporting, working cross-functionally w/development teams to invent and simplify reporting processes.
  • Create dashboards and report out on campaign effectiveness.
    Job RequirementsIn Addition To Experience In The Tasks Above, Here's a Few More Things We Need From You:
    • Bachelor's degree in Marketing, Business, Communications, Computer Science, Statistics, Economics or related field.
    • 1-3+ years of experience.
    • Examples of optimization projects or campaigns that you have been a part of and how you contributed to improved results.
    • Must clearly demonstrate historical success with campaign management and/or data analysis in measurable results.
    • Strong Excel experience including VBA/Macro functionality
    • Willingness to learn our core target audience and target ad copy accordingly.
    • Demonstrate a desire to keep current and innovate with the latest developments in the PPC/SEO environment.
      Nice to Haves
      • Experience with Amazon Marketing Services, Vendor Management and Seller Management.
      • Experience with Google AdWords and Analytics.
      • Google AdWords and/or Google Analytics Certifications
      • Microsoft Power BI
      • Python or R
      • SQL/MySQL or other database software
      • Linear/Logistic Regressions
        Oh, and yes, we do work out of a rehabbed Bowling Alley in the Northern Detroit suburb of Troy, Michigan. Here's a recent news segment on our company from the local Detroit NBC affiliate:
        On top of all of this, you will have access to all of the following perks (just to list a few):
        • Casual Dress
        • Free Drinks and Coffee
        • Free Onsite Bowling
        • Open environment optimal for cross departmental collaboration
        • Dog friendly - Bring your pet to the office
        • Blue Cross Blue Shield Medical, dental and vision
        • Metlife Life insurance, short-term and long-term disability
        • Voya 401(k)
        • Flexible Time Off policy with no cap on number of days off a year
        • Lunch catered daily

Keywords: 24G, Troy , Digital Marketing Specialist, Advertising , Troy, Michigan

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