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Product Marketing Manager

Company: Creative Talent Consulting
Location: Troy
Posted on: March 27, 2020

Job Description:

Reporting to the CMO, the ideal candidate will be a seasoned product development/marketing expert with specific experience working with apps. In this role, you will have the opportunity to shape and grow a new and exciting coupons/discount app with a strong social and gamification focus.You will need strong analytical experience working with predictive models, creating user segmentation, and extracting insights that drive business decisions. Technical knowledge of MOBILE APPLICATIONS, APIs, 3rd Party Systems, SAP and integration with modern day SaaS solutions is essential. You will drive the product changes and the marketing of this app with the support of talented marketing and creative assets.--In addition, you will lead the product through the product pipeline with product managers to ensure that development is on-schedule.--Mobile App (Android and iPhone) experience and an understanding of customer incentive reward programs is a MUST.Qualifications and Educational Requirement:----------------------6 + years of relevant product marketing management experienceExperience managing the product pipeline from concept to implementation by the development teamExperience working with UX/UI to estimate potential impact of product changesTechnical product development (apps) experience highly valued--------------------Advanced modeling and analytical skills--------------------Strong knowledge and practical experience with business strategy, business modeling, technology strategy, and roadmap planning and scenario analysis--------------------True generalist knowledge and experience in app marketing best practices--------------------A BA, BS in marketing or business or related technical field.--Prefer an MBA or equivalent from a top-tier institution, or equivalent business experience--------------------Amazing communication skills--------------------Experience leading cross-functional teams--------------------Branding experience--------------------Search marketing leadership highly valued

Keywords: Creative Talent Consulting, Troy , Product Marketing Manager, Advertising , Troy, Michigan

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