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Field Marketing Specialist - East

Company: Altair Engineering
Location: Troy
Posted on: November 18, 2021

Job Description:

Job Brief The Field Marketing Specialist East will: Partner with sales executives in defined region to build and execute marketing plans through an integrated marketing approach Coordinates and reports out on demand generation marketing programs to grow Transforming the Future with the Convergence of Simulation and Data Do you like a challenge, are you a complex thinker who likes to solve problems? If so, then you might be the new Altairian we are searching for. At Altair, your curiosity matters. We pride ourselves on a business culture that enables open, creative thinking, and we deeply value our employees and their contributions towards our clients' success, as well as our own. Job Summary: Field Marketing Specialist - East Altair seeks a marketing specialist who is passionate about scaling the growth of Altairs regional marketing efforts to transform customer decision-making through the application of data analytics, simulation and high-performance computing throughout business lifecycles. The Field Marketing Specialist East will create, execute and measure the effectiveness of marketing programs for the Altair Simulation and HPC regional sales teams. This position works closely with key program stakeholders including solutions marketing, product marketing, field marketing managers, support teams and Altair direct & indirect regional sales & technical teams. The primary objective of the role is being able understand key industry trends, strategic market opportunities and sales priorities to create, execute and report out on demand generation KPIs through successful campaign execution including tradeshows, events, digital marketing, ABM (account-based marketing) and social media. What You Will Do: The Field Marketing Specialist East will: Partner with sales executives in defined region to build and execute marketing plans through an integrated marketing approach Coordinates and reports out on demand generation marketing programs to grow sales pipeline for the sales organization (digital marketing, webinars/virtual events, live/in-person events, tradeshows, ABM tactics etc) across all relevant industry verticals Coordinate global marketing campaigns and regional industry campaigns at the territory level across all industry verticals, with a focus on creating programs that can scale cross-region/territory/global zone Nurtures existing leads through digital content, events and other persona appropriate marketing methods Monitor and report out on lead flow within the territory to ensure the appropriate sales channels are receiving and following up on leads Ability to clearly communicate and present to sales and other internal stakeholders on quarterly and annual marketing plans and report out on results Coordinate regional program budget with direct manager; measures ROI of field marketing tactics through metrics analysis and reporting What You Will Need: Basics: Bachelor's degree 3-5 years experience in marketing in B2B or B2C demand generation Experience with marketing automation platforms (HubSpot preferred) and sales automation/CRM systems (Salesforce.com preferred) Highly collaborative, detailed-oriented, strategic thinker, well organized, energetic and results drive Action oriented who delivers quality work (consistently + strategically solid) within budget parameters Ability to manage third-party vendors How You Will Be Successful: Envision the Future Communicate Honestly and Broadly Seek Technology and Business Firsts Embrace Diversity and Take Risks What We Offer: Competitive Salary Comprehensive Benefit Package Outstanding Work/Life Balance Flex Time 401(k) with matching contributions Unlimited vacation and Unlimited sick days Paid holidays On-site Exercise facility On-site Medical Clinic for employees and their families Collaborative environment Charitable Matching Program Why Work with Us: Altair is a global technology company that provides software and cloud solutions in the areas of product development, high-performance computing (HPC) and artificial intelligence (AI). Altair enables organizations in nearly every industry to compete more effectively in a connected world, while creating a more sustainable future. With more than 3,000 engineers, scientists and creative thinkers in 25 countries, we help solve our customers toughest challenges and deliver unparalleled service, helping the innovators innovate, drive better decisions, and turn todays problems into tomorrows opportunities. Our vision is to transform customer decision making with data analytics, simulation, and high-performance computing and artificial intelligence (AI). For more than 30 years, we have been helping our customers integrate electronics and controls with mechanical design to expand product value, develop AI, simulation and data-driven digital twins to drive better decisions, and deliver advanced HPC and cloud solutions to support unlimited idea exploration. To learn more, please visit altair.com . Ready to go? #ONLYFORWARD At our core we are explorers; adventurers; pioneers. We are the brains behind some of the worlds most revolutionary innovations and are not only comfortable in new and uncharted waters, we dive in headfirst. We are the original trailblazers that make the impossible possible; discovering new solutions to our customers toughest challenges. Altair is an equal opportunity employer. Our backgrounds are diverse, and every member of our global team is critical to our success. Altair's history demonstrates a belief that empowering each individual authentic voice reinforces a culture that thrives because of the uniqueness among our team.

Keywords: Altair Engineering, Troy , Field Marketing Specialist - East, Advertising , Troy, Michigan

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