Marketing Research Manager

Company: Hour Media
Location: Troy
Posted on: July 29, 2022

Job Description:

Hour Media is looking for a full-time employee working within the Marketing Research department alongside Hour's sister research company, Professional Research Services (PRS). PRS conducts peer-review surveys of professionals to determine the best doctors, dentists, lawyers, chiropractors and realtors within a specific geographical area. The ideal candidate would be highly skilled in project management, overseeing market research data collection, budgets and schedules, and coordinating with clients, design teams and customers. Responsibilities
--- Lead team of four full-time and four part-time employees. Manage dozens research projects per year.
--- Establish weekly, monthly and yearly goals for Professional Research Services (PRS). Work with the team to meet and exceed goals.
--- Successfully establish and maintained long-term business relationships with key clients. Maintained excellent client and consumer communications across 30+ diverse markets nationwide.
--- Analyze survey data for all projects. Create survey websites, track survey data for all projects, adjusting marketing methods to increase participation year to year.
--- Finalize marketing research data for all projects and present data to clients while meeting publication deadlines.
--- Manage sales and marketing as well as budget and yearly expenses for Professional Research Services (PRS). Tracking yearly sales for all projects, both client and customer driven.
--- Create and implement the marketing strategy for all client and consumer projects. This includes outreach strategy, creative web design, product design and extensive email marketing campaign strategy.Requirements
--- Minimum of 2-3 years' experience in project management in a marketing related field.
--- Excellent verbal and written communication skills with a strong attention to detail and an eye for accuracy.
--- Ability to develop and maintain key client and customer relationships.
--- Highly organized and able to juggle a multitude of projects with tight deadlines.
--- Experience in quantitative marketing research preferred, email marketing, data collection and data presentation.
--- Strong background and proficiency in Microsoft Excel and Google Workspace. Experience in Adobe Photoshop and Illustrator preferred but not required.Salary: Salary commensurate with experience, plus full benefits. Required Documentation: Cover Letter, Resume to: kmingo@hour-media.com

Keywords: Hour Media, Troy , Marketing Research Manager, Advertising , Troy, Michigan