Product Marketing Manager

Company: ANSYS, Inc.
Location: Troy
Posted on: August 2, 2022

Job Description:

Ansys is the global leader in engineering simulation. We empower the world's most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better.SUMMARYThe role of Product Marketing Manager for Ansys AVxcelerate and Autonomy is to drive the creation of sales readiness materials and marketing strategy across a multi-product portfolio to support the growth and revenue goals associated with product line and specific global campaigns. This includes leading the development of product messaging, content strategy, marketing and sales readiness content, as well as maintaining the external strategic co-marketing partnerships required by the business. The strategy should reflect an understanding of key industry trends, strategic market opportunities and sales priorities. Success will be defined by effective campaign execution that results in significant pipeline and revenue growth. This position will work closely with key program stakeholders including product managers, product marketing managers, industry marketing managers, corporate campaign managers, support teams and Ansys regional sales teams. -RESPONSIBILITIES--- Build out a content plan aligned to key GTM tactics, including online product pages and application pages, videos, e-books, blogs, reference selling, and more--- Build, test, and refine core messages and search engine keywords related to industry solutions for each target audience--- Maintain Ansys industry leadership position by understanding the competitive landscape, identifying opportunities for future growth and clearly articulating how Ansys products and solutions differentiate us from the competition--- Define and prioritize target audiences within each addressable market--- Develop website copy, promotions, presentations, product demonstration material, marketing and sales collateral, and ROI tools for each respective phase of the customer lifecycle--- Gather and analyze market data (users, prospects, competitors) as input into marketing and product planning--- Manage relationships and deliverables of contracted vendors and agencies--- Work with product and sales management to understand solution strategies and new product offerings, ensuring all campaign related information is kept up-to-dateMINIMUM QUALIFICATIONS--- BS in Marketing, Engineering, Computer Science or a related field with 3-5 years of experience--- Strong working knowledge of the product and autonomy market, as well as engineering simulation processes and technologies--- Broad functional expertise across several marketing competencies--- Proven ability to manage complex projects and execute on global product marketing campaigns--- Excellent organizational, leadership, decision-making, and communication skills, with the ability to work collaboratively in a geographically distributed organizationPREFERRED QUALIFICATIONS--- Masters or other advanced degree in Marketing or Engineering with previous experience in product marketing--- Experience in engineering-related software domains like ADAS/Autonomous Systems Development, Sensor Verification and Validation and Driving Simulation--- Experience supporting global B2B and B2C demand generation campaigns--- Industry experience within Automotive and Aerospace & DefenseALIGNING YOUR VALUES TO OUR SOLUTIONSAt Ansys, our diverse, collaborative teams give us the strength and insight to solve the world's most challenging engineering problems. Our ONE Ansys culture has at its core:--- Customer Focus--- Results and Accountability--- Innovation--- Transparency and Integrity--- Mastery--- Inclusiveness--- Sense of Urgency--- Collaboration and Teamwork

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