Content Marketing Specialist
Company: Kalungi
Location: Troy
Posted on: May 24, 2023
Job Description:
Content Marketing Specialist -The RoleAre you ready to level up?
Do you dream of helping companies grow? If you have a background in
content marketing and want to gain hands-on experience in
implementing strategic marketing initiatives for B2B SaaS ventures,
you've come to the right place. -This is a rare opportunity to
learn and gain experience in B2B SaaS marketing while making a
daily impact on companies experiencing exponential growth. All
hires will take part in a "probationary period" to determine if the
role is a good fit. The Content Marketing Specialist will
strategically conceptualize, plan, create, and edit high-quality
content for blogs, websites, paid ads, emails, and other marketing
collateral as a result of proactively identifying client values and
priorities.Responsibilities -
Understand your target customer and
the customer journey to advise your content strategyEstablish a
research-backed content strategy, editorial calendar, and
distribution plan to support the customer at each stage of their
journeyIdentify gaps in content and recommend new topics according
to SEO research and competitor performanceCraft high-quality blogs,
eBooks, whitepapers, customer testimonials, ad copy, case studies,
nurture email campaigns, video scripts, website copy and moreWork
collaboratively with a cross-functional team and clients to execute
your content planCreate customer lifecycle marketing collateral to
drive marketing qualified leads via strategically integrated
campaignsTrack and analyze content performance metrics to identify
opportunities for optimization
Own, define and create the client's
brand voice, messaging, and positioning -What we're looking
forWorking on the Kalungi team means embracing self-improvement. We
don't expect perfection, but attention to detail, endless
curiosity, humility and the desire to level up fast. We own our
work by seeking responsibility and accountability for the ideas we
create. We ask "Why?" a lot, and share our goals and experiences to
challenge our thinking. We uncover impactful insights that raise
our clients to new levels. -Preferred Qualifications: -
Education/Background: Bachelor's
degree or equivalent working experience in Content Marketing or
Content Strategy (2+ years experience)Proficient in Microsoft
Office & Google Suite (experience with HubSpot is a plus)An
entrepreneurial spirit with a marketing "superpower" to leverage
for immediate valueSystems and process-thinker; loves creating
order out of chaosCurious and eager to learn; always looking for
ways to level upStrong writing, editing, and communication skills
-A creative mind with keen attention to detail -Focused on adding
value to every touch point, process, project or task they are a
part ofSolid background creating content across multiple channels,
for multiple audiences/personasCan demonstrate professionalism in
content creation, including the conception, writing, editing, and
distribution of marketing and sales materialsAbility to write
concise copy that simplifies technical and complex topics and makes
them easy to understandBasic foundational understanding of SEO
concepts and topic clusters to inform strategy -Can collaborate
across multiple departments and stakeholders to collect and -
organize information in a user-friendly mannerAbout KalungiKalungi
was founded to focus specifically on business-to-business (B2B)
Software-as-a-Service (Saas) companies. Unlike most agencies, who
focus on only a few aspects of marketing, Kalungi owns the full
spectrum, from marketing strategy and positioning to campaign
management and website optimization. Kalungi brings extensive
experience in leadership, strategic direction, and a clear 'B2B
SaaS Success Blueprint' proven to generate millions of dollars in
attributed revenue for clients around the world. Kalungi prides
itself on mentorship, education, and an entrepreneurial spirit to
take on new challenges and improve every day. -Company ValuesAt
Kalungi, we want to stand for more than just the outcomes of our
daily work. How we do our work, who we work with and why we do
this, is critical. Here are to keep us grounded as a company. We
apply these for hiring, development, evaluation, coaching,
prioritizing and celebrating our work. -CUSTOMERS come first
Our customers allow us to exist. It's
why we are here. -We anticipate customer needs, solve for those and
beat expectations.We do what's best for our customers and turn them
into raving fans.We are prepared and proactive, communicate clearly
and often.Our team grows with our clients. Our clients grow with
us.
- -We take OWNERSHIP
It's your turn. Be accountable, seek
responsibility, and make an impact.Ask, "Could I have made this any
better?" before you hand over your work.Are you proud of your work?
You are your work. The buck stops with you.We do what we say we do.
We follow up. We are accountable to each other.We do things right.
We don't sacrifice quality over quantity.
- -Everything we do has a PURPOSE
What's the reason to do this? What's
the purpose? Understand the big picture.Ask why? Ask why again. Dig
deeper. -We think before we do. We are curious. We want to
understand more.We invest in relationships and push ourselves with
integrity and honesty.We build for scale and act long term. We are
in it for the long haul.
- -We LEVEL UP together
We pursue excellence and believe in
life-long learning and self-improvement.We live and breathe a
feedback culture. We coach and ask how we can grow.We embrace
togetherness, sharing our goals & experiences.We have each other's
backs, give the benefit of the doubt and build trust. -We have fun
together. We don't take ourselves too seriously. -We are very
excited about the opportunity of working with you! We look forward
to hearing from you! -- The Kalungi Team -Kalungi is an
equal-opportunity employer that is committed to diversity and
inclusion in the workforce. Employment at Kalungi is based solely
on a person's qualifications directly related to professional
competence. Kalungi does not discriminate against any employee or
applicant because of age, color, creed, disability, gender, gender
identity, genetic information, marital status, national origin,
pregnancy or related condition (including breastfeeding), race,
religion, sexual orientation, veteran status, or any other basis
protected by law.
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Keywords: Kalungi, Troy , Content Marketing Specialist, Advertising , Troy, Michigan
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