Digital Marketing Specialist

Company: Dunham's Sports
Location: Troy
Posted on: September 12, 2023

Job Description:

Dunhams Sports opened its doors as Dunhams Bait & Tackle in 1937 in the suburbs of Detroit. During the following years, Dunhams prospered in the Detroit area as a specialty retailer of sporting goods. In 1985, we began to expand, opened several stores in the Midwest, and are now operating over 250 stores across 25 states. We are seeking a Digital Marketing Specialist to work out of our headquarters in Troy, MI (In-person)Responsibilities:Execution of online Marketing Campaigns, Dunhams Sports Social Media channel and the SMS/Text Message Channel. This includes, but not limited to:

• Manage:
• Hot Deal Coupons (coupon creation, distribution, reporting, channel growth)
• Social Mediaspecifically, Facebook & Instagram (daily posts, customer feedback, brand-building initiatives and cross-promotions...while growing overall followers)
• SMS/Text message channel (list acquisition, list churn management, weekly messaging, reporting, developing a strong ROI)
• Daily, weekly and monthly updates for Dunhams Sports Social Channels via Hootsuite Platform (calendar-based)
• Be a strategic member of the marketing team; working with the Digital Marketing Manager to develop and implement marketing strategies for the Hot Deal Coupons, Social Media and SMS channels
• Create digital marketing materials for upcoming campaigns (artwork, coupons, promotions)
• Manage the website on-search experience (including composing new backend rules and logic)
• Work with corresponding vendors for Co-Op campaigns
• Communicate with Merchandising/Vendors to get upcoming coupons and social products up on the website.
• Oversee Contact Us customer feedback form from the website
• Backup for counterpart on Salesforce website platformRequired Skills:
  • An organized individual with great attention to detail and a strong focus on quality & results
  • 1-3 years of Adobe Suite Experience (Photoshop, InDesign, Illustrator)
  • Strong written and verbal communication skills
  • Ability to learn and participate in a fast-paced, dynamic environment
  • Strong analytical and problem-solving skills preferred
  • Hootsuite Platform Experience not required, but preferred
  • Product Management System Experience (ASANA) not required, but preferred
  • Salesforce Commerce and Marketing Cloud Experience not required, but preferred
  • Must be willing to work in the corporate office (Troy, MI) Mon-Fri. Education and Experience
    • Bachelors degree in Marketing or relevant area required
    • At least 2-3 years of Digital Marketing experience required
    • Retail experience preferred.Benefits:
      • Merchandise discount
      • Health, dental and vision coverage
      • Prescription plan
      • Life, STD, LTD Insurance
      • Vacation and PTO days
      • 401 (k) Savings plan

Keywords: Dunham's Sports, Troy , Digital Marketing Specialist, Advertising , Troy, Michigan