Solutions Marketing Content Creator
Company: Altair
Location: Troy
Posted on: September 12, 2023
Job Description:
Transforming the Future with the Convergence of Simulation and
Data We are looking for the next Solutions Marketing Content
Creator Do you like a challenge, are you a complex thinker who
likes to solve problems? If so, then you might be the new Altairian
we are searching for. At Altair, your curiosity matters. We pride
ourselves on a business culture that enables open, creative
thinking, and we deeply value our employees and their contributions
towards our clients' success, as well as our own.Job SummaryWe are
in search of an exceptional Marketing Content Creator to join our
solutions marketing team. The successful candidate will spearhead
marketing messaging and campaigns, enhancing the market visibility
and adoption of our simulation and design solutions across key
industry verticals and niches. As the narrative architect for
Altair products and solutions, you will craft compelling stories
for a diverse audience, ranging from prospects and customers to the
wider marketplace and internal teams. You will also be responsible
for gathering segment-specific needs to guide the development of
new capabilities and solutions.The ideal candidate is an
accomplished content creator, proficient in generating written,
video, and visual content. You should possess the ability to
distill complex subjects into simple, captivating messages, and be
prepared for rapid learning. We're especially interested in those
with experience in B2B marketing within large enterprises,
particularly those who've marketed to industries such as
automotive, aerospace and defense, high-tech electronics, consumer
goods, energy, architecture, engineering, construction, and
manufacturing.Join our team of passionate and hard-working
associates. Were in growth mode and youll sit in the middle of it
all -- at the intersection of marketing, product, sales, customer
support and the market.What You Will Do
- Strategizing, planning, and executing comprehensive solution
marketing campaigns aligned with identified market opportunities
and types of solutions being promoted.
- Analyzing and interpreting the customer buying process, using
this understanding to design and manage compelling campaign
narratives.
- Keeping up-to-date with industry trends, regulations, and
challenges, incorporating these insights into relevant, timely
campaign content.
- Developing an in-depth understanding of customer needs within
key industry segments and reflecting these insights within campaign
messaging.
- Crafting, curating, and editing a variety of content forms such
as case studies, blog posts, and videos, video scripts, images,
ensuring they align with campaign goals and resonate with target
audiences.
- Developing and maintaining product messaging across campaign
channels including web, digital, and print.
- Identifying and understanding the demand type within the
industry (new concept, new paradigm, established market), using
this knowledge to drive campaign strategy and content
creation.
- Building or refining industry-specific buyer personas, and
leveraging these personas to create targeted content for
campaigns.
- Identifying key accounts within the industry and developing
personalized campaign strategies to engage them.
- Designing and managing industry-specific inbound and outbound
marketing campaigns, using key product differentiators and future
plans as campaign selling points.
- Conducting competitive analysis and applying these insights to
optimize campaign performance, positioning us for growth and
mitigating potential risks.
- Collaborating closely with cross-functional teams such as
software development, sales, sales enablement, and customer support
to ensure campaign alignment and effectiveness.
- Monitoring, evaluating, and reporting on campaign performance,
making necessary adjustments to optimize results.
- Ensuring all campaign activities adhere to budget limitations
and timelines. What You Will Need:
- Bachelor's degree required, preferably in marketing or a
technology field
- 3-5 years industry or product marketing experience at least 3
years B2B experience
- Solution marketing expertise/fluency preferred
- Prior experience with simulation, design, and product
development software preferred
- Previous sales enablement and/or channel marketing experience a
plus
- Proven track record in managing and executing content marketing
campaigns
- Proficient in writing and editing diverse content forms
- Demonstrated ability in crafting compelling narratives and
presentations
- End-to-end, detail-oriented project management
- Able to develop content strategies to drive demand and
awareness within specific target segments or verticals
- Can work across business units to connect with sales resources,
customer success and product management
- Strong business acumen
- Collaborative & Creative
- Excellent problem solver
- Relies on data to make decisions.
- Empathetic to the needs of an enterprise sales team, as well as
the customer/prospect base How You Will Be Successful
- Envision the Future
- Communicate Honestly and Broadly
- Seek Technology and Business Firsts
- Embrace Diversity and Take Risks What We Offer
- Competitive Salary
- Comprehensive Benefit Package
- Outstanding Work/Life Balance
- Flex Time
- Employee Stock Purchase Program
- 401(k) with matching contributions
- Unlimited vacation and Unlimited sick days
- Paid holidays
- Paid Time Off for Community Service
- Collaborative environment
- Charitable Matching Program Why Work With UsAltair is a global
technology company providing software and cloud solutions in the
areas of product development, high-performance computing (HPC) and
artificial intelligence (AI). Altair enables organizations in
nearly every industry to compete more effectively in a connected
world, while creating a more sustainable future. With more than
3,000 engineers, scientists, and creative thinkers in 25 countries,
we help solve our customers toughest challenges and deliver
unparalleled service, helping the innovators innovate, drive better
decisions, and turn todays problems into tomorrows opportunities.
Our vision is to transform customer decision making with data
analytics, simulation, and high-performance computing and
artificial intelligence (AI). For more than 30 years, we have been
helping our customers integrate electronics and controls with
mechanical design to expand product value, develop AI, simulation,
and data-driven digital twins to drive better decisions, and
deliver advanced HPC and cloud solutions to support unlimited idea
exploration. To learn more, please visit altair.com . Ready to go?
#ONLYFORWARD At our core we are explorers; adventurers; pioneers.
We are the brains behind some of the worlds most revolutionary
innovations and are not only comfortable in new and uncharted
waters, we dive in headfirst. We are the original trailblazers that
make the impossible possible, discovering new solutions to our
customers toughest challenges.Altair is an equal opportunity
employer. Our backgrounds are diverse, and every member of our
global team is critical to our success. Altair's history
demonstrates a belief that empowering each individual authentic
voice reinforces a culture that thrives because of the uniqueness
among our team.
Keywords: Altair, Troy , Solutions Marketing Content Creator, Advertising , Troy, Michigan
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