Director Of Retail Marketing
Company: Lume Cannabis Co.
Location: Troy
Posted on: February 25, 2021
|
|
Job Description:
The Position: We are looking for someone that can thrive in a
fast-paced startup culture, has a bias for action, and can deliver
at a high-level to keep pace in a dynamic industry. The Director of
Retail Marketing will work collaboratively with the brand marketing
and product teams to develop and execute category-leading retail
strategies that will drive measurable and quantifiable results
across all store locations and online. This position reports to the
Chief Marketing Officer. The Responsibilities: -- Build and oversee
an industry-leading visual merchandising strategy that is
implemented and optimized consistently across all Lume retail
locations. -- Develop a comprehensive, localized retail marketing
strategy designed to drive sustainable foot traffic to our stores,
increase product demand and establish a loyal customer-base. --
Work closely with the brand, digital, operations and product teams
to develop a deep understanding of our business and retail-specific
challenges. This knowledge will shape the tactical strategies
required to resonate with the customer and win in-store. Specific
areas of responsibility will be: pricing/promotions, product
assortment, store design/layout, data/research, and consumer
marketing. -- Use sales data and analytics to continuously
understand - and obsess over - our customer, identifying
micro/macro trends to optimize our retail marketing strategy as the
cannabis market and our business rapidly grow and evolve. -- Help
develop the retail and go-to market strategies for our ecommerce
and delivery platforms that are tailored for success and growth in
these channels. -- Work with both external and internal partners to
develop a robust consumer research strategy built to share insights
and synthesize data that yields a weekly reporting process for key
stakeholders that focuses on KPI's and benchmarks. -- Identify
personnel needs and management approach with CMO to responsibly
build out a team and manage a budget that can meet the demands of
our growing business. -- Work closely with the extended Lume team
across all functions - Marketing, Product, Cultivation, Retail,
Finance, Operations - to ensure alignment to key objectives and
collaborative approach to meeting all expectations. The
Qualifications: -- Leadership: Minimum of eight years managing, and
being a part of a retail marketing team, with a focus in visual
merchandising. Cannabis experience not required, but relevant,
proven mono-branded retail expertise preferred. -- Multi-tasker:
Can work in a fast-paced culture wearing multiple hats. Attention
to detail and time-management skills are critical. -- Strategic:
Able to balance both long-term goals and short-term actions.
Intimate knowledge of retail strategy - both in-store and digital.
-- Results-oriented: Ensures that ideas turn into actions, and are
always driving towards measurable and quantifiable results. --
Clear communicator: Exceptional verbal and written communication
skills to both connect with our customer and provide frequent
updates to leadership. -- Continuous learning: Passion for
acquiring and sharing knowledge, refining skills, and analyzing
industry/market trends that will impact our brand. -- Must be able
to commute to company retail locations throughout Michigan on a
monthly basis
Keywords: Lume Cannabis Co., Troy , Director Of Retail Marketing, Executive , Troy, Michigan
Click
here to apply!
|
Didn't find what you're looking for? Search again!
Other Executive JobsIDN Market Sales Director Description: Oversee and lead Medline's Sales efforts within the key health systems assigned, including Hospitals, Physician Offices, Ambulatory Surgery Centers, and Post-Acute based in Michigan. Establish and deliver (more...) Company: Medline Industries, Inc. Location: Detroit Posted on: 03/2/2021 Assistant Salon Manager - Madison Place Description: Assistant Salon ManagerGot shears and a winning attitude Have a yearning to earn and a desire to support other stylists Then let s talk Maybe you re a stylist who wants more Company: Great Clips Location: Oak Park Posted on: 03/2/2021 Warehouse Shipping Manager Description: Job Summary:As shipping manager, we're looking for someone to work in the warehouse and help manage and coordinate many of our TL and LTL shipments. You would be in charge of negotiating all LTL contracts (more...) Company: International Wholesale Location: Allen Park Posted on: 03/2/2021 Business Development Manager Description: Job Summary Activate is seeking a Business Development Manager to lead the delivery of new business opportunities to new and existing clients. This hands-on position will be responsible for generating (more...) Company: Activate Inc. Location: Detroit Posted on: 03/2/2021 Assistant Store Manager Description: Adecco is hiring immediately for an Assistant Store Manager with our client, Serv-U-Success, in Sterling Heights, MI. Weekly pay starting pay at 14.00 to 16.00 per hour and comprehensive Company: Adecco USA Location: Sterling Heights Posted on: 03/2/2021 Vice President Brand Engagement - Henry Ford Health System Careers Description: The VP Brand Engagement oversees all brand and digital engagement, content and marketing channels with the responsibility to leverage consumers insights and data to optimize and grow engagement and leads, (more...) Company: Henry Ford Health System Location: Detroit Posted on: 03/2/2021 Director, Enterprise Sales Description: The ultimate source for official answers about a business online should be the business itself. However, when consumers ask questions on company websites, too often they are left in the dark with wrong (more...) Company: Yext Location: Detroit Posted on: 03/2/2021 MERCHANDISE ASSISTANT MANAGER Description: Responsible for assisting with merchandising and freight processing tasks that have been delegated and assigned by the Store Manager. Assist with the hiring, training and development of store associates (more...) Company: Dollar Tree Stores Location: Ypsilanti Posted on: 03/2/2021 Director of Risk Adjustment/Value Based Pay Description: Director of Risk Adjustment/Value Based Pay The Director of Risk Adjustment and Value Based Payment is responsible for Risk Adjustment program management as well as the planning and executing of strategic (more...) Company: Henry Ford Health System Location: Detroit Posted on: 03/2/2021 Director - Sales Description: Cannabis, Wholesale, Manufacturing Distribution Manage Others: Yes Contact information Name: Matthew Feldman Email: Jobs violabrands.com Description The Regional Sales Director is responsible for achieving (more...) Company: GOEBEL FIXTURE COMPANY Location: Detroit Posted on: 03/2/2021 |