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Director Of Retail Marketing

Company: Lume Cannabis Co.
Location: Troy
Posted on: February 25, 2021

Job Description:

The Position: We are looking for someone that can thrive in a fast-paced startup culture, has a bias for action, and can deliver at a high-level to keep pace in a dynamic industry. The Director of Retail Marketing will work collaboratively with the brand marketing and product teams to develop and execute category-leading retail strategies that will drive measurable and quantifiable results across all store locations and online. This position reports to the Chief Marketing Officer. The Responsibilities: -- Build and oversee an industry-leading visual merchandising strategy that is implemented and optimized consistently across all Lume retail locations. -- Develop a comprehensive, localized retail marketing strategy designed to drive sustainable foot traffic to our stores, increase product demand and establish a loyal customer-base. -- Work closely with the brand, digital, operations and product teams to develop a deep understanding of our business and retail-specific challenges. This knowledge will shape the tactical strategies required to resonate with the customer and win in-store. Specific areas of responsibility will be: pricing/promotions, product assortment, store design/layout, data/research, and consumer marketing. -- Use sales data and analytics to continuously understand - and obsess over - our customer, identifying micro/macro trends to optimize our retail marketing strategy as the cannabis market and our business rapidly grow and evolve. -- Help develop the retail and go-to market strategies for our ecommerce and delivery platforms that are tailored for success and growth in these channels. -- Work with both external and internal partners to develop a robust consumer research strategy built to share insights and synthesize data that yields a weekly reporting process for key stakeholders that focuses on KPI's and benchmarks. -- Identify personnel needs and management approach with CMO to responsibly build out a team and manage a budget that can meet the demands of our growing business. -- Work closely with the extended Lume team across all functions - Marketing, Product, Cultivation, Retail, Finance, Operations - to ensure alignment to key objectives and collaborative approach to meeting all expectations. The Qualifications: -- Leadership: Minimum of eight years managing, and being a part of a retail marketing team, with a focus in visual merchandising. Cannabis experience not required, but relevant, proven mono-branded retail expertise preferred. -- Multi-tasker: Can work in a fast-paced culture wearing multiple hats. Attention to detail and time-management skills are critical. -- Strategic: Able to balance both long-term goals and short-term actions. Intimate knowledge of retail strategy - both in-store and digital. -- Results-oriented: Ensures that ideas turn into actions, and are always driving towards measurable and quantifiable results. -- Clear communicator: Exceptional verbal and written communication skills to both connect with our customer and provide frequent updates to leadership. -- Continuous learning: Passion for acquiring and sharing knowledge, refining skills, and analyzing industry/market trends that will impact our brand. -- Must be able to commute to company retail locations throughout Michigan on a monthly basis

Keywords: Lume Cannabis Co., Troy , Director Of Retail Marketing, Executive , Troy, Michigan

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