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Director of Loyalty & CRM Consulting - Auto

Company: Epsilon
Location: Troy
Posted on: November 22, 2021

Job Description:

Company DescriptionEpsilon is the leader in outcome-based marketing. We enable marketing that s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID , the most accurate and stable identity management platform representing 200+ million people, Epsilon s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit Follow us on Twitter at @EpsilonMktg.Job DescriptionEpsilon is seeking a dynamic Director of Loyalty Consulting with a background in loyalty and CRM consulting and/or marketing communications to work with Fortune 500 clients on retention strategy development, loyalty program design and execution, customer insights and omni-channel contact strategies.Roles and Responsibilities:Lead efforts for Automotive client engagements with the following expectations:

  • Lead loyalty assessment and design projects for clients
  • Lead strategy for defining an automotive loyalty product
  • Consult and drive clients through appropriate engagement models including optimization, insight, and strategic design, applying and leveraging multi-channel marketing industry expertise and customer experience best practices
  • Understand the financial aspects of measuring and managing customer marketing investments and make recommendations to achieve clients' financially driven goals
  • Identify, populate, and leverage strategic frameworks and develop real-time contact strategies hands-on through the use of segmentation, targeting, channels, offers, messaging, testing, reporting, and analysis with a focus on digital channels
  • Define KPIs for performance and continuously measure, track, report, and optimize strategies and tacticsThe candidate must have :
    • Strong consulting and solution selling skills
    • Experience designing and deploying marketing strategies
    • Loyalty marketing and retention expertise, specifically program design and optimization
    • Strong grasp of digital marketing trends and key consulting frameworks and concepts
    • Familiarity with marketing automation tools and be comfortable navigating system architecture diagrams
    • Strong awareness of how systems and data integrate with contact plans, and capable of determining systems and data requirements for a given marketing strategy
    • Structured thinking and the ability to facilitate working sessions and brainstorming exercises among clients and peers across all levels of an organization
    • Ability to interpret data and analytics results in order to identify important insights that should drive client strategy
    • Strong understanding of zero, first, and third-party data usage and appropriate recommendations
    • Ability to design insightful primary research and interpret resultsIn addition, the ideal candidate would also have many of the qualities below:
      • Proactive self-starter with high level of initiative and ability to direct a team on multiple concurrent projects, and ensure follow-through while delivering high quality to Epsilon clients
      • Automotive knowledge at the OEM and dealer level
      • Leader, collaborator, and team-oriented
      • Strong project planning and project management skills desired
      • Track record for growing client businesses and getting results
      • Ability to synthesize complex concepts in simple terms
      • Strong oral and written communicator; create high quality documents and deliverables using Microsoft Office and other applications as needed
      • Process-oriented thinker with a background in using frameworks and methodical steps to identify workstream approaches
      • Analytically oriented thinker with advanced Excel skills and comfortable manipulating data to demonstrate visual trends in meaningful ways
      • Familiar with analytical techniques in support of multi-channel marketing including profiling, segmentation, analysis, and modeling
      • Experienced in identifying and documenting business requirements for new marketing programs
      • Familiar with best of breed marketing tools including social media monitoring, business intelligence, campaign management, digital analytics, content management, and offer managementExperience and education
        • A minimum of 7+ years of professional experience
        • Bachelor's degree required
        • Management consulting expertise
        • Experience designing, building and/or leading loyalty programs
        • First-hand experience with loyalty program diagnostics, assessment, and design along with related communications roadmap development and implementation
        • Multi-channel delivery platform experience
        • Management of loyalty and CRM programs across multiple communications channels
        • Expert-level software knowledge including Project, PowerPoint, Excel, and WordQualificationsAdditional InformationGreat People, Deserve Great BenefitsWe know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.Epsilon is an Equal Opportunity Employer. Epsilon s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.Epsilon will provide accommodations to applicants needing accommodations to complete the application process.For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.#LI-BW1REF100000Z Associated topics: call center manager, customer service manager, customer service team manager, director, leadership, management experience, manager, operations, senior, service manager

Keywords: Epsilon, Troy , Director of Loyalty & CRM Consulting - Auto, Executive , Troy, Michigan

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