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Marketing Director

Company: Trucenta
Location: Troy
Posted on: July 31, 2022

Job Description:

Trucenta, a leader in the Cannabis Industry, is looking for a Marketing Director to join their Executive Leadership team. The Marketing Director will be directly responsible for leading messaging for the company and their brands. As the leading member of the marketing team, you will lead the development of creative content for product and company campaigns, sales, and communications, which includes both digital and printed. This position reports directly to Ownership.What you will do:

  • Create, implement and measure the success of comprehensive, multi-channel marketing strategies and programs that support business growth strategies
  • Provide strategic counsel on best practices in creating effective marketing strategies.
  • Provide marketing strategies and execution of marketing plans that focus on traffic driving initiatives that deliver revenue results.
  • Manage Marketing team and external marketing agency partners
  • Collaborate with Marketing Operations to ensure all processes are being executed
  • Develop strategies and action plans for retail marketing including promotional events, partner collaborations and outreach initiatives
  • Support and interact with sales and marketing teams by reviewing trade publications, and competitive advertising communications via varying media
  • Work cross functionally with retail, cultivation, manufacturing, and operations to build a differentiated product road map and deliver best in class marketing to launch and support those products
  • Develop strong retail marketing plans that support regional revenue targets while also positioning the company as the leader in cannabis
  • Maintain knowledge of the consumer, market, and trends in order to develop data backed business and consumer insights
  • Identify opportunities in the marketplace through competitive insights, community engagements and strategic partnerships
  • Partner cross-functionally with ops and retail to develop cohesive and connected plans tied to revenue
  • Participate in pricing strategies to meet market and profitability goalsWho you are:
    • 8+ years working in Marketing Leadership with a focus on execution, product introduction and commercialization, cross channel media strategy and execution
    • 5+ years in consumer-packaged goods marketing or retail a plus
    • Experience in Hubspot is a plus
    • Experience leading a team in a fast-paced hyper growth organization
    • Excellent project management skills
    • Master of social media Ins-and-Outs (ex : Facebook, Instagram, LinkedIn, YouTube, etc.)
    • Proficient in Google Suite of Products
    • Strong leadership skills. "Hands On" approach to Leadership
    • Comfort with analytics and strong business acumen
    • Ability to quickly and effectively pivot priorities as needed
    • Experience developing all aspects of marketing eco-system
    • Subject to background check per state cannabis regulations

Keywords: Trucenta, Troy , Marketing Director, Executive , Troy, Michigan

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