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Marketing Communications Specialist

Company: Tyler Technologies
Location: Troy
Posted on: May 3, 2021

Job Description:

Tyler Technologies is seeking a Marketing Communications Specialist to join our exceptional team. The Marketing Communications Specialist will be responsible for creating and managing multifaceted campaigns in our ERP vertical for the purposes of enhancing brand awareness and Tyler market share. This includes determining appropriate communication vehicles, writing well researched content, providing creative direction to internal teams, and managing the development of initiatives to completion.

Responsibilities

  • Develop innovative ways to communicate marketing messages via integrated marketing programs that include direct mail, email, web, video, collateral, and that support tradeshows and events
  • Ensure marketing messaging is consistent and drives the key messages in an impactful way.
  • Write copy for all of the above in a manner that is audience appropriate, impactful, and that follows writing best practices.
  • Effectively interact with Sales or other internal clients, as appropriate, in order to determine requirements and design programs that meet campaign objectives.
  • Utilize a metric-driven approach to determine which campaigns/programs are most effective and leverage these learnings to adjust future marketing activity.
  • Project manage all the parts of their campaigns to ensure they are delivered in a timely manner.
  • Maintain and manage project schedules, approvals and other project-related needs utilizing the Marketing Department's online project management software.
  • Obtain product or service information by interviewing, or requesting such information from necessary parties including internal division subject matter experts, or clients.
  • Write product fact sheets, brochures, case studies, newsletter articles, advertising, social media, and other material as requested by the Marketing Manager.

Qualifications

  • Minimum of 4-6 years marketing experience
  • An understanding of marketing communications vehicles - including email, direct mail, collateral, video, web, and tradeshows.
  • Experience effectively managing a variety of marketing projects and timelines
  • Strong writing skills and experience
  • Bachelor's degree in a related field or equivalent experience
  • Technology/software industry experience strongly preferred; public sector experience preferred
  • Macintosh or PC skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Experience with Adobe InCopy preferred
  • An understanding of graphic applications, image/media files, web media/interactive marketing, etc.
  • A positive attitude with a desire to go above and beyond expectations is key to the success of this role

Keywords: Tyler Technologies, Troy , Marketing Communications Specialist, Other , Troy, Michigan

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