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Marketing Data Analyst

Company: Hearst Communications
Location: Troy
Posted on: May 3, 2021

Job Description:


The MOTOR Marketing team promotes our products, manages our digital presence, communicates our brand values, performs market research and organizes employee events.

We have an immediate opening for a Marketing Data Analyst to develop and optimize lists of targeted sales prospects that will be utilized to generate leads for the MOTOR sales team. Your success will be measured by the effectiveness of marketing outreach initiatives which utilize these prospect lists. In this role you will use a variety of tools including, Google, ZoomInfo, LinkedIn, MailChimp, as well as a diversity of Microsoft Office tools.

Are you analytical? Do you like to tweak and tune and refine to get the most of your every effort? Would you like to have a visible role with a dramatic impact on company performance? If you have a passion for doing great things with a great company, this is the place for you!


Primary Responsibilities

* Work closely with sales and marketing teams to identify opportunities for new client acquisition * Append prospect lists with e-mail address, website address and other pertinent contact information using various tools: e.g., ZoomInfo, LinkedIn, Google search * Manage sales prospect lists in * Report on marketing KPIs, including leads, conversion rates, website traffic and social media engagement * Track e-mail campaign, social media and website metrics

Required Qualifications

* Strong skills with Microsoft Excel * Ability to perform market research using social media and internet search engines

Preferred Qualifications

* Experience with CRM software; preferably * Experience with Microsoft Outlook, Teams and Office 365 * Experience with Slack messaging platform


Interested in joining our team? Contact us at

Keywords: Hearst Communications, Troy , Marketing Data Analyst, Other , Troy, Michigan

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