Founded by a small group of educators, Michigan Schools &
Government Credit Union (MSGCU) has been providing quality
financial services to the community for more than 65 years.
Following our mission of being a caring organization dedicated to
promoting financial success for our members, we have grown to be
the 6th largest Credit Union in Michigan. With 16 offices in
Macomb, Oakland and Wayne Counties, MSGCU has over 350 team
members, over 135,000 members, over $2.5 billion in assets, and has
earned a 96% member satisfaction rating for over 20 years. We have
also been honored as a Top Workplace by The Detroit Free Press
eight years in a row.
If you have a passion for helping people and providing
exceptional and dependable service, we want you on our team!
Overview of Responsibilities: Manages marketing promotions in
support of MSGCUs goals. Oversees projects from conception to
completion with executional excellence and a consistent brand
voice. Effectively engages and directs resources to differentiate
MSGCU and strengthen our competitive advantage.
Essential Duties and Responsibilities:
* Understands organizational and departmental objectives and
collaborates with stakeholders to help develop campaign goals and
anticipated performance ROI. In conjunction with Marketing Manager,
develops campaign strategy and communications plans and implements
all marketing components for campaigns and promotions. * Builds and
manages project plans in accordance with departmental processes,
drives cross-functional team deliverables and schedules, and sees
projects through to completion. Leads the stakeholder project
planning process for campaign development. * Effectively engages,
plans, and directs internal and external resources to maximize cost
and time efficiencies in order to reach members and prospective
members through the design, production, and implementation of
marketing materials, including owned, earned, and paid media
placement. Ensures program elements are delivered on time and
within budget. Maintains relationships with creative, media, and
other third party partners. * Collaborates with stakeholders
(internal/external) to ensure programs meet legal and policy
guidelines and requirements. * Ensures timely communication of
campaign milestones and implications to all relevant stakeholders.
* Determines business requirements for campaign dashboards and
monitors and reports performance throughout the campaign period.
Makes recommendations for enhancements for future initiatives. *
Develops campaign summary documentation and leads the analysis of
campaign performance with the Marketing Data and Research Analyst,
applies learning as appropriate for future campaign initiatives. *
Ensures proper organizational communication of campaign efforts.
Helps develop internal awareness and motivation elements that run
in support of the campaign.
Essential Knowledge, Skills, and Abilities:
* Member Focus: Builds strong relationships (internal/external)
and is skilled at influencing, collaborating, and working as part
of a team in order to deliver effective, member-focused marketing
campaigns and promotions. * Action Oriented: Strong project
management, organizational and time management skills. Takes on new
opportunities and tough challenges with a sense of urgency and
enthusiasm. Operates well under pressure and meets tight deadlines.
* Communicates Effectively: Excellent writing and editing skills
and great attention to detail. Communicates effectively to
audiences with unique needs and abilities. * Instills Trust: Builds
relationships and gains the confidence of others by modeling
honesty, integrity, authenticity, and behaviors that align with
organizational values. Exemplifies courage by stepping up to
address difficult issues. * Self-Development: Actively seeks new
ways to grow and be challenged using formal and informal
development channels. * Proficient with Microsoft Office products
(Outlook, Word, Excel, PowerPoint, etc.). * Proficient with Adobe
Essential Preparation and Experience:
* Bachelors degree in Communications, Marketing, or related
field; and * 4 years in a marketing or advertising role, preferably
within the financial industry.
* Office and branch location environment with little discomfort
from noise, extreme temperature, dust, or other factors. * Required
to travel throughout MSGCU's service area as business needs
require. * Exposed to potentially hazardous conditions, such as
robbery. Receives detailed instructions and security procedures on
an annual basis to minimize risk. * This work involves sitting most
of the time with brief periods of walking or standing and may
occasionally require lifting and/or moving up to 10 pounds.