Product Marketing Manager

Company: Aptiv
Location: Troy
Posted on: January 3, 2026

Job Description:

Why join Aptiv? Youll have the opportunity to work on cutting-edge applications, develop breakthrough technologies, and deliver innovative solutions to some of the world’s leading automotive brands. See your work come to life on the roadA—helping make mobility safer, greener, and more connected. Ready to shape the future of mobility with us? Your Role We’re seeking a highly motivated Product Marketing Manager to support content development and launch campaigns for our Middleware offerings aligned to our go-to-market strategy. Our ideal candidate will show initiative by diving in alongside a talented product management and marketing team to support and grow a profitable and sustainable multi-billion dollar AS&UX business. You will be a part of the Cockpit and Middleware Product Marketing team, working together to help create optimal solutions for our customers, aligned with the product roadmaps. In your role, you will work closely with Product Management, Product Line leaders, R&D, Regional Marketing, Content and Creative, Communications and Sales teams to develop product messaging, positioning, marketing collaterals and go-to-market strategy and execution, You will collaborate with regional marketing to develop the narrative and customize solutions for various types of customers while deriving insights from research and customer conversations. You will have autonomy to explore your curiosity, having fun and celebrating success along the way. In your daily job you will: Develop and execute GTM plan in collaboration with Product Management Define positioning, messaging, and value propositions for specific products or solutions. Translate technical product features into clear, benefit-driven language. Craft compelling product messaging that resonates with target audiences. Develop and deploy product launch plans in coordination with product management, sales, and demand generation teams. Create and maintain product launch checklists, timelines, and success metrics. Ensure consistent messaging across marketing channels, website content, and campaigns. Create sales collateral (presentations, battle cards, one-pagers) to support the sales team. Conduct training sessions for sales teams on product features, benefits, and use cases. Develop tools and resources to improve sales effectiveness. Work closely with product managers to understand roadmaps and feature releases. Collaborate with demand generation on campaign strategies and content creation. Align with corporate marketing to ensure brand consistency. Track KPIs such as product adoption, campaign performance, and pipeline contribution. Analyze marketing data to measure GTM effectiveness and identify improvement areas. Present results and insights to stakeholders regularly. Your Background Key skills and competencies for succeeding in this role are: Degree in Marketing, Business, Economics or similar Minimum 8 years of experience in developing and executing marketing campaigns and go-to-market strategies and working with product Technical Aptitude - Comfortable in technical conversations with a curiosity to learn Ability to process and analyze qualitative and quantitative research methods and demonstrating highly developed skills in translating customer insights into compelling messages Entrepreneurial mind-set; curious and creative personality Excellent oral, written, and visual presentation and communication skills Preferred Qualifications Degree in Engineering (e.g. Automotive, Electronics, Computer, Software), Computer Science or equivalent in a related technical field Know-how in Automotive Software Architecture, Software Defined Vehicle concepts, Middleware, Tools and Services, Licensing Models would be an added benefit Why Join Us? You can grow at Aptiv. Aptiv provides an inclusive work environment where all individuals can grow and develop, regardless of gender, ethnicity or beliefs. You can have an impact . Safety is a core Aptiv value; we want a safer world for us and our children, one with: Zero fatalities, Zero injuries, Zero accidents. You have support . We ensure you have the resources and support you need to take care of your family and your physical and mental health with a competitive health insurance package. Your Benefits At Aptiv Private health care effective day 1 of employment Life and accident insurance Paid Time Off (Holidays, Vacation, Designated time off, Parental leave) Relocation assistance may be available Learning and development opportunities Discount programs with various manufacturers and retailers Recognition for innovation and excellence Opportunities to give back to the community Tuition Reimbursement APPLY TODAY, AND TOGETHER LET’S CHANGE TOMORROW! “ Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law” Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.

Keywords: Aptiv, Troy , Product Marketing Manager, PR / Public Relations , Troy, Michigan